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What Social Networking Is All About

    Social networks exist for a variety of reasons and serve many purposes for those who use them.

   If you are a regular Internet user, you probably already have a pretty good idea what social networking is. And you know that social networking web sites are increasing and doing quite well for the network creators as well as those who join them.

   First, here's a rather broad definition of Social networking:

   It's the gathering of people in an online community for the purpose of sharing interests and activities.

   Being a bit more specific, you can define a few major segments involved with most all of the community activities, some of which are more appropriate for people promoting products or services on the Internet.
    

SOCIALIZING

   Socializing is one of the primary ways that we communicate with each other. And thanks to the Internet, it's possible to socialize on virtually whatever level you desire with people from all walks of life. Networks exist for every interest; from the simply frivolous to the absolute essentials. And because the Internet affords a level of anonymity that many people appreciate, this electronic form of socializing can be intimate, therapeutic, confidential and just plain fun - possibly dangerous?.

NETWORKING

   This normally brings to mind the idea of people gathering together to create a group with a common goal such as finding jobs or raising funds for a charity. Today the Internet connects people from around the world into social networks for sharing pictures, blogs, live chats, instant messaging, emailing and virtually any other social idea you can imagine.

AFFILIATE MARKETING

   There are opportunities to promote products and services through exposure that comes with belonging to a social network. You've probably seen the advertisements placed on the pages of social network members. It has become one of the greatest ways to promote affiliate sales by marketing a business on every available social network.

SEO (Search Engine Optimization)

   Many website owners are turning to social networks to gain added SEO with general information about a particular subject. These articles can be placed as blog comments or stand alone pieces that must be placed in the applicable forums. With the proper use of certain key words placed as back links in the articles, an article can create search engine placement benefits for those working to generate new customers and increase profits.

FUN

   With so many pressing situations being broadcast in the media, the opportunity to connect with others in a social setting such as the ones that Internet based social networks provide is fun. After a hard day at work or searching for work, there is plenty of pleasure to be derived from sitting in front of the computer and finding several messages from friends in your social network. Whether it is games such as role playing or sharing such as how-to features, the fun aspect of social networking can relieve stress and provide hours of enjoyable time online.

RISK

   Be aware, however, that with any activity on the Internet, there exists the potential for unscrupulous people to take advantage of your relaxed, and sometimes off-guard state of mind while absorbed in socializing.

   So if you have not joined a social network yet, go to your favorite search engine, and search for some social networks related to your interest. Find one that you are comfortable with, one that looks active, and join the crowd!

Tags:Twitter, Facebook, MySpace, networking communities

                                                                         
                                                                          .. Richard Rossbauer
                                                                             Follow me on Twitter

            

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