Are the Subject Fields in
your email messages Real
or are they Fakes?
Spoofed Subject Fields
by Jim Peters
You know what I mean, you
receive them all the time-
Here is the info you requested" or
"Sorry to take so long
getting back to you."
You open it and there is an ad for
Viagra, or a pitch for growing your organ. The practice is
running rampant, but why? They can't be selling those
products with this method, can they?
As I see it, this translates into the real world of
commerce like this: You build, rent or lease a store
front, advertise that you're selling Rolex watches for 50%
off. You place ads in the newspaper and on radio and
television to drive huge amounts of traffic to your store.
Customers begin to arrive in droves, only to find that
you're actually selling day old bread, not Rolex watches.
Exactly how many of those loaves of bread can you expect
to sell to customers who arrived looking for a bargain on
The definitive answer here should be none and, in the real
world, that would be the case. Unfortunately, in the world
of e-mail spamming, they will sell thousands of products
just this way.
Why? Because we allow them to by purchasing
their products and perpetuating the practice.
Want it to stop? Then, you'll first have to stop buying
any products and/or services marketed in this fashion.
Whewwwww, glad to get that off my chest!
[ jim Peters is Manager of NSI "SOLUTIONS". NSI
specializes in custom website design, promotion,
maintenance, domain registration , site hosting , site and
graphic design, as well as
e-commerce packages for small
to medium sized companies.
In other words "SOLUTIONS".
Copyright © 2004 by NetServe International, Inc.]
Article presented with
permission of the
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